Point of Sale Sensory Branding

Welcome to sensory branding

As the payment industry evolves, consumers want to know they can securely use new payment methods. Visa Sensory Branding helps consumers feel confident when making purchases. Using sight, sound and a haptic vibration on applicable devices, it confirms an approved Visa transaction.

A smartwatch, a laptop, a smartphone, and a sales terminal all showing a circle with a checkmark in it and the word Approved below.

What to expect

After an approved Visa transaction, consumers may experience an animation, a sound and for enabled devices such as smartphones and wearables, a vibration. Sensory branding provides a moment of consistency and reliability during the payment experience.

Illustration of sensory branding elements of visual, sound and haptic feedback.

Discover the benefits to your business

There’s a surge in new payment methods around the world. Instil trust in your customers with a dependable payment experience they can expect.

3.5x

Repeat customers

Customers are 3.5 times more likely to return for repeat usage. ¹

81 percent

Brand impact

81 percent of users perceive merchants more positively when they use Visa’s sound and animation.²

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No cost

Sensory branded assets are available to you at no cost.

¹Ipsos LLC, The Value of Visa, 2017

²Visa internal research, IPG Lab 2017

Gain a competitive edge for your business

See how Visa Sensory Branding can help you attract customers and give your business an added advantage.

Speed

Less than a second in length, Visa Sensory Branding was found to signal speed and convenience.²

Loyalty

94 percent cited greater favourability toward merchants.³

Trust

Sensory branding helps to increase consumer confidence and sense of security.

Familiarity

Visa Sensory Branding creates a more consistent payment experience.

²Visa internal research, IPG Lab 2017

³Visa, Inc., The Value of Multi-Sensory Branding: Sound and Animation Elements in Cardless Payment Experiences, 2016

Q+A

Get answers to frequently asked questions.

: Visa offers the Visa Sensory Branding assets to you at no cost. Any costs related to implementation or maintenance are subject to the agreement between you and your payment solution provider, such as a POS terminal provider, merchant acquirer or payment processor.
: Visa Sensory Branding is under one second in length and doesn’t add to the transaction time.
: Elements may be combined or used individually, depending on hardware capabilities.

For more information about Visa Sensory Branding, please email us at [email protected].