Visa Campaign Solutions (VCS)
Drive growth with data-driven campaigns.
Visa Campaign Solutions
Customer acquisition and cardholder retention just got easier.
Visa Campaign Solutions (VCS) offers the resources, expertise and scale needed to launch efficient, cost-effective marketing strategies.
Save time, money and resources while growing your business.
Driving growth at every phase of the lifecycle
Visa Campaign Solutions (VCS) helps with the strategy, execution and analysis of your marketing campaigns, helping to increase effectiveness and improve your ROI. VCS can help maximise your campaign success in five easy steps.
Comprehensive campaign design and strategy
From effective design to data-driven credit and debit life-cycle campaigns, such as Invitation to Apply (ITA) acquisition, activation, utilisation, balance transfer and more, get access to an extensive inventory of resources for managing every step of your campaign.
Robust targeting
VCS seamlessly leverages VisaNet transactions and market-leading third-party data with issuer information to better identify existing and prospective customers to increase campaign impact.
Customised offer and market-proven creative design
VCS’s creative template design leverages years of experience to offer more effective creative designs that are customisable using your own card art, logo and offers. Or, you can use your own custom creative.
Multi-channel campaign execution
Take advantage of Visa’s economies of scale to execute campaigns across multiple channels, from direct mail to email and other digital media.
Analytics and insights
Receive detailed, timely analysis with individual results, benchmarks and insights to make future campaigns even more effective.
Common questions
Answers to your frequently asked questions.
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VCS is designed to help drive growth across the entire lifecycle – from acquisition all the way through retention. This end-to-end solution develops a selection of campaign inventory that provides issuers with campaign options that incorporate best practices for every phase of the card marketing lifecycle.
Targeting is the single most important element of an effective marketing campaign. VCS utilises VisaNet data and 3rd party data to improve targeting and segmentation to ensure that the right message is delivered to the right customer to drive impact and improve campaign results.
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VCS provides you with “additional team members” that help free up your own internal marketing resources so that they can focus on other strategic revenue generating initiatives. These resources project manage your campaign execution and analysis.
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VCS provides increased cost-savings created through Visa’s bargaining power, economies of scale, and templated creative design anchored in best practices.
These cost savings are passed on to Visa’s customers providing them with effective cost efficient best-in-class marketing.
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VCS is structured so that it can meet the needs of a wide variety of issuers – small, medium and large.
Visa has years of experience working with our partners to develop offers and creative that works. Visa also uses best practices and is constantly testing, iterating and sharing these insights with you through our offerings. We bring all of that knowledge and expertise to bear with VCS.
There is something for everyone. Through our partnerships with merchants, Visa has sourced more than 100 merchant offers exclusively for Visa cardholders. VCS also helps promote Visa sponsored promotions for the Olympics and NFL as well as innovative initiatives such as Visa Checkout and e-payment solutions.
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Contact your Account Executive, or email us at [email protected] for additional details.
You will need to sign a Master Agreement to participate in the platform as well as a statement of work associated with each campaign you select.
A modest amount of customer data may be required. Additional optional data may be submitted depending on campaign.